Öresundståg

Client: Eight Communications
Production company: Upperfirst
My role in the Upperfirst team: All animation. Co-direction.

The challenge in this project was to create a setup for the animation that was highly scalable and easy to control. I developed tools to automate the rigging process and have the words follow smooth curves just as the trains they represent. Another challenge was to get the camera to move smoothly throughout the spot and have all the action follow the flow of the voiceover.