Lidl

Client: Lidl
Agency: Garbergs
Production company: Naive

Fun project for Lidl with several interesting challenges. First designing a nice looking pile of all the products. Then making it all move in a realistic way while still getting all the products to land in the right place.

I ended up animating everything by hand since that was the only way to get the required level of control. I developed a range of scripts to assist in that process, like getting the objets to roll correctly on the ground and get the physically correct arcs while falling and bouncing. 

On top of the animation I added secondary motion with simulated carrot greens, herbs etc.